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Launching a Successful Identity and Verification Solution

This paper focuses on the primary issues to be addressed in order to effectively launch an improved ID&V solution to the consumer market. It presumes that clear business objectives (balancing caller convenience with security) have been defined, and that an appropriate ID&V solution has been identified to meet those objectives. It also assumes that testing, both for usability and security effectiveness, has been accomplished, yielding a well tuned solution that meets the defined business objectives.

The remaining step in the deployment process is an effective launch of the solution. This step is also
governed by the business objectives defined at the beginning, and is comprised of two major components; getting consumer users to enroll and making sure that the enrollments are genuine (not imposters).