Ipreo integrates Bigdough data & tools into Microsoft Dynamics CRM

Ipreo, a leading global provider of market intelligence and productivity solutions to investment banks and corporations, has created BD For Dynamics – a powerful integration of Ipreo’s market-leading Bigdough institutional data and prospecting tools with Microsoft Dynamics CRM. The integration provides Microsoft Dynamics financial services customers with a productive and powerful CRM experience.

The Bigdough database is widely recognized as the leading source for institutional contacts data and investor profiles, covering 100,000 equity and fixed-income contacts at more than 12,500 firms in 127 countries. Capital markets professionals around the world access this information through Ipreo's BD Suite of prospecting and CRM platforms, namely BD Advanced and BD Vision in institutional research, sales and trading, and BD Corporate in the investor relations marketplace.

BD For Dynamics combines Ipreo's BD Advanced workflow solution, as well as the full Bigdough database of institutional contacts, via an intuitive integration with Microsoft Dynamics CRM, allowing clients to seamlessly screen, manipulate, mine and manage Bigdough information, significantly enhancing the value of the platform for sales and research professionals - helping to increase effectiveness as well as speeding adoption, usage and penetration of the CRM platform throughout the firm.

"We are very excited about this roll-out on several fronts," said Paul Hebert, EVP and MD of Global Capital Markets Sales at Ipreo. "First, we are confident that this will enrich the experience of all financial market CRM users. Second, many CRM decisions are enterprise decisions. It can be very challenging for IT professionals to build support among divergent business segments for a common CRM platform. Adding the BD Advanced embedded solution to Microsoft's leadership in the deployment of enterprise CRM solutions will help our mutual clients bring some of these business segments together."

"In an ever-changing economic environment, financial organizations need to be equipped with the right technologies to help them succeed," said Brad Wilson, general manager, Microsoft

Dynamics CRM. "This new solution demonstrates Ipreo's commitment to keeping clients in the capital markets integrated, collaborative and competitive."

For more information about Ipreo's solutions:

Contact Sales at +44 (0)20 7665 9713 (Europe) / 1.877.588.5030 (North America) or sales@ipreo.com

To download this whitepaper, click here.