“Social media has forever changed the way society communicates and this has dramatically reshaped the expectations of consumers with regards to engaging with brands. Whether it’s banking, shopping, price comparisons, booking a holiday or paying bills, these expectations have never been higher. Consumers want immediacy when using what are now day- to-day applications such as Facebook, Twitter, Wikipedia and Wikitude, and expect the same when interacting with, or seeking information from brands..
Scott Wickware, VP Market Development EMEA Enterprise & Mobile at Nuance Communications
If you’re going to dip your toes into the waters of the highly competitive banking sector, you’ll need to do something big to shake up the old order and give customers products and services to get excited about. Nordic finance firm Nordnet certainly adopted this strategy when it first stormed onto the scene in the 1990s and it is still making waves throughout the region.
Customer trust levels in the banking industry have plummeted over the past two years. FST takes a look at how best to manage relationships and regain trust to maintain a meaningful and successful connection with consumers.
A wave of new banks has started hitting the UK’s high street. With a focus on customer care will these new contenders cause an evolution – or a revolution – in banking?