Benjamin Ensor, Principal Analyst, Forrester Research, looks at how financial services can be successfully marketed to young consumers across Europe, why they choose their banks, how they behave and how they differ to previous generations
Justin Waters, Cornwell Management Consultants Ltd, will be leading the debate on Classification versus Search in the Technical Keynote Seminar at Documation UK 2007.
Mark Carlile of Pivotal CRM discusses the challenge of integrating old and new customer channels.
How one of the first CRM initiatives in the UK Investment Management sector has helped Allianz Dresdner Asset Management to gain greater visibility of both its Institutional and Retail clients’ activity leading to increased sales performance, highly